SXSW Music Festival is held every March in Austin. This global music event has even featured Barack Obama and Mark Zuckerberg as key speakers. The SXSW includes hundreds of performers from around the world.

International musicians perform in over a hundred downtown venues, together with unofficial performances right in the streets of Austin. SXSW is also known for a large number of parties and events. Some of them are private, but many others are open to anyone who wants to celebrate.