These Are The Top Lip Trends For 2024, According To Experts

The lips have always been one of the most popular treatment areas thanks to their ability to balance and harmonize the face, but emphasis on the area has reached new heights in 2024. "The lips have become a focus that goes beyond the aesthetic and almost hinders on a cultural movement," Physician Associate Cheyanne, CEO and Founder of The Private Suite LA, tells me. Double board-certified facial plastic surgeon and top celebrity injector Jason B. Diamond confirms that requests for lip augmentation have increased over the last decade, with younger and younger patients seeking lip filler in recent years.

Aesthetic practitioners' repertoires of treatments have now broadened immensely to include regenerative medicine, lasers, new injectables and "smart" active ingredients. The offerings are so expansive that double board-certified plastic surgeon Ben Talei launched a lip-specific clinic, Cupid Lips, in Beverly Hills in February 2024. "There is so much to do for the lips that a focused and dedicated lip center was necessary to give patients all the essential treatments available for the mouth [area]," says Dr. Talei, who is known for the natural-looking results of his surgical Modified Upper Lip Lift technique, which he dubs the Cupid Lift.

The desired lip aesthetic is still fuller and more-defined, yet subtle enough to be believable. "Patients do want lip enhancement more than ever, but don't want the overly-filled look as much," confirms board-certified plastic surgeon Marc Mani of Beverly Hills, CA. Keep reading to learn more about the top lip trends for achieving a natural-looking aesthetic in 2024.

In-Clinic Lip Offerings

The American Academy of Facial Plastic and Reconstructive Surgery (AAFPRS) notes that patients are seeking "longer-lasting" and more "natural-looking" procedures in-office. Board-certified plastic surgeon Jason Roostaeian has seen an uptick in consultations for surgical lip lifts, which permanently shorten the space between the nose and upper lip (i.e., the philtrum) to expose more of the lip's pink, mucosal underside. The procedure has been around for fifty years, but the AAFPRS confirms its upward trend in the last several years. Dr. Talei adds that younger patients also seek it out as a standalone procedure as opposed to being an adjunctive surgery during a facelift.

Regenerative medicine is also influencing lip aesthetics. Dr. Talei and Dr. Mani use patient-derived, regenerative nanofat to rejuvenate, hydrate and plump their patients' lips from within. Nanofat is derived from a small, purified sample of the patient's fat, removing any volumizing fibers but leaving behind the stromal vascular fraction (SVF) containing regenerative stem cells, growth factors, exosomes and more. Dr. Mani uses anti-aging, skin-enhancing nanofat for the face and lips in his signature MIST technique, while Dr. Talei combines nanofat with platelet-rich plasma (PRP) in what is known as platelet-hybridized adipose therapy (PHAT)—or PHAT Lips—for results that last for over a year.

The AAFPRS notes that filler fatigue is a real phenomenon, but is popular when natural-looking and in the right injector's hands. Dr. Diamond's clients, many of whom are celebrities, seek results that augment the lips while respecting its natural shape. Medical Esthetician Amy Peterson, founder of Skincare by Amy Peterson in Miami, Florida, is also a fan of using the low-density hyaluronic filler Skinvive—which became FDA-approved in the U.S. in May 2023—to create a more diffusely hydrated appearance in the lips.

Aside from injectables, Peterson offers a heat-based treatment called Liplase at her clinic, with a series of six treatments enhancing the size and shape of the lips. "Liplase heats the deep layers of the inner and external lips to create fuller, smoother lips and to augment their size and shape without injections," she explains.

Lip-Care Regimens

Lip care has also become a substantiated step in the skin care regimen. Board-certified osteopathic dermatologist Leela Athalye points out TikTok's viral "lip basting" hack for treating the lips with chemical exfoliation (think: low concentrations of glycolic or lactic acids) followed by a thick, highly-emollient balms or moisturizers. Board-certified plastic surgeon Konstantin Vasyukevich noticed over 5.5 million TikTok views of videos DIY-ing lip care by combining hyaluronic acid and peptide face serums with occlusive balms like Aquaphor.

Skin care-grade lip masks for plumping hydration are also becoming more common. Occlusive waxes or oils are being combined with plumping and collagen-enhancing peptides (i.e., Maxilip, Volulip, etc.), along with barrier-reparative skincare ingredients like ceramides. As evidence, the cult-favorite indie brand ANFISA launched AN-GLOSS Ceramide Lip Treatment, $45, in 2024 to rave reviews. Founder Aly Korchemniy tested over 350 lab samples before finalizing a formula of containing "VoluLip and MaxiLip, vegan cholesterol, five bio-identical ceramides (ceramide EOP, ceramide NP, ceramide NS, ceramide AS, and ceramide AP), five cold-pressed oils, and soothing Allantoin and Bisbalool."

With beauty devices on the rise, you can even shop for lip-specific red light therapy devices, like the CurrentBody Lip Perfector, $189, not to mention lip sheet masks, such as KNESKO Amethyst Hydrate Lip Mask, $17.

Lip Trends In Cosmetics

In makeup, get ready for less-drying, natural finishes and softer-matte textures, like the hydrating Madame Gabriela line or the new launches by Prada Beauty. There will also be plenty of lips coated in slick glosses, like the new Armani Beauty Prisma Gloss collection, in 2024.

Celebrity makeup artist Jamie Greenberg says "metallics and wet-textured glosses with corals, peaches, and pastel hues are coming in hot," while celebrity makeup artist Nadia Hoecklin adds that 90s-inspired chocolate hues and dark brown liners are also in. As for technique, makeup artist Diane Caranica noticed "poetic lips" on the runway, referencing a blurred edge that hints at a freshly-kissed look. This aesthetic is sometimes achieved with blush (but not to be confused with the "lip blushing" trend, which tints the lips with a semi-permanent tattoo).

One thing is certain: the lips remain a central focus in beauty. Whether one of the above trends overtakes the others remains to be seen, but there will be no shortage of inspiration (or options!) when it comes to lip augmentation, treatments, or care in 2024.