Martina McBride makes Austin H-E-B appearance to promote new Texas Lottery game

A country music star made an appearance at Austin's favorite grocery store Wednesday morning.

Martina McBride visited the H-E-B at 8801 South Congress Ave. to promote Lady Luck 777, a new $10 scratch ticket game from Texas Lottery.

As part of the promotion, McBride purchased a Lady Luck 777 ticket from the H-E-B and then held an autograph signing session.

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McBride's involvement with Lady Luck 777 goes beyond simply purchasing a ticket. She's part of the prizes. According to Texas Lottery, second-chance drawings "will have exclusive opportunities to win an all-expenses-paid trip to Pigeon Forge, Tennessee to attend the Lady Luck multi-jurisdiction lottery event which includes a private concert with Martina McBride at Dollywood."

Also, Trip Prize Winners can "win a VIP meet and greet with Martina McBride."

How to play Lady Luck 777

To play, purchase a ticket for $10 and scratch off the numbers.

The tickets state: "Match any of your numbers to any of the winning numbers, win the prize for that number. Reveal a '7' symbol, win the prize for that symbol instantly. Reveal a '77' symbol, win double the prize for that symbol. Reveal a '777' symbol, win all 30 prizes instantly."

Any non-winning tickets can be scanned with the Texas Lottery app for entry into a second-chance drawing.

What are the Lady Luck 777 prizes?

According to the Texas Lottery website, Lady Luck 777 has over $54.8 million in total prizes, with a guaranteed total prize amount of $280 per pack. A pack consists of 50 tickets.