Will this Brazilian bottom cream save you from cellulite?

If you’ve been glued to Love Island (don’t lie) or glanced at Instagram at any point since the second half of May, you will have come to the same conclusion as us: bottoms are now as big a feature of the British summer as rainy barbecues and Wimbledon. One canny company has picked up on the buzz and launched the hilariously titled Brazilian Bum Bum Cream (£44 for 240ml; cultbeauty.co.uk) — it’s pronounced “boom boom”, FYI — which you can slather on in the hope of obtaining a supermodel booty. The rich lotion, specifically formulated for the derrière, is so popular that it sold out in just four days on Cultbeauty.co.uk last month. (It has since been restocked, you will be relieved to hear.)