Halloween might be a Western holiday, but its influence has spread east in recent years. People dressing up in costumes and trick-or-treating are now common sights in Chinese cities on October 31 – and the number only increases each year.

Giving the celebrations an Asian twist, people in China have moved beyond the usual headless ghouls and bloodthirsty vampires. For instance, a pair of pale-faced women in traditional Chinese bridal gowns turned up in a subway train, while another pair dressed as characters from a Chinese legend were spotted at a fast food outlet.

Make-up bloggers have also jumped at the opportunity to post Halloween tutorials on social media site Weibo, teaching tricks ranging from creating zombie make-up to painting fake wounds.