Diamonds Direct celebrates move to a larger free-standing Jacksonville store

Diamonds Direct is having a relocation grand reopening Oct. 17-19 after moving across the street from its previous location in the Markets at Town Center.

It's new address is 4840 Town Center Parkway in The Strand at Town Center. The new free-standing building is visible from Town Center Parkway and features more customer parking, a lake view and more space for inventory.

The three-day celebration will feature one of the nation’s top jewelry designers, Tacori, with a percentage of sales being donated to the Tom Coughlin Jay Fund.

“Our unique direct-to-the-consumer concept has been so well-received in Jacksonville that we outgrew our retail space and needed to upgrade,” said Kelly Flahardy, general manager of Diamonds Direct.