Wednesday, Feb. 26 Scoreboard: Cable News Saw Audience Growth During Coronavirus Press Briefing

By A.J. Katz 

President Trump’s coronavirus press conference began at 6:37 p.m. and continued until 7:31 p.m. ET.

Fox News was the top network for coverage of the conference, as expected.

CNN beat MSNBC in the A25-54 demo handily, although it left the conference at 7 p.m. because its Michael Bloomberg Town Hall was set to begin. MSNBC appeared to edge CNN in Total Viewers during conference coverage, including the Bloomberg Town Hall.

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Fox News ratings continued to climb, heading into prime time programming. It appears MSNBC demo ratings continued to climb during the 7 p.m. hour, even after Chris Matthews came on (7:32 p.m. – 8 p.m.). But the network lost Total Viewers after the briefing ended, though those numbers picked back up again after Chris Hayes took over at 8 p.m.

 

25-54 demographic (Live+SD x 1,000)

Total Day: FNC: 422 | CNN: 226 | MSNBC: 185
Prime: FNC: 706 | CNN: 417 | MSNBC: 361

FNC: CNN: MSNBC:
4PM Cavuto:
308
Tapper:
161
Wallace:
140
5PM Five:
602
Blitzer:
224
MTPDaily:
134
6PM Baier:
753
Blitzer:
366
Mlbr/P Conf:
201/281
7PM MacCallum:
826
BlmTHll:
359
Cont./Mthws:
305/319
8PM Carlson:
851
BdnTHll:
422
Hayes:
317
9PM Hannity:
714
KloTHll:
425
Maddow:
464
10PM Ingraham:
553
WrnTHll:
401
O’Donnell:
303
11PM Bream:
352
Cuomo:
285
Williams:
206

Total Viewers (Live+SD x 1,000)

Total Day: FNC: 2.323 | CNN: 897 | MSNBC: 1.260
Prime: FNC: 3.810 | CNN: 1.468 | MSNBC: 2.256

FNC CNN MSNBC:
4PM Cavuto:
1852
Tapper:
867
Wallace:
1.409
5PM Five:
3.421
Blitzer:
1.082
MTPDaily:
1.179
6PM Baier:
3.844
Blitzer:
1.566
Mlbr/P Conf:
1.520/1.762
7PM MacCallum:
4.190
BlmTHll:
1.344
Cont./Mthws:
1.846/1.714
8PM Carlson:
4.193
BdnTHll:
1.582
Hayes:
1.809
9PM Hannity:
3.974
KloTHll:
1.490
Maddow:
2.890
10PM Ingraham:
3.260
WrnTHll:
1.330
O’Donnell:
2.069
11PM Bream:
1.895
Cuomo:
960
Williams:
1.530

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