Too Faced enters India

New Delhi, Feb 28

S-based beauty brand Too Faced marks its entry into the Indian market. The brand, creating innovative cruelty-free cosmetics, is available exclusively online at Nykaa.com and at select Nykaa Luxe stores.

Some of the key products that will be available in India are Too Faced Better Than Sex Mascara Black (8ml) Rs 1,900

The purse-sized version of a mascara has collagen-fueled formula that thickens, lengths and curls after just one coat. Swipe on 3 coats for the most luscious, dramatic, volumized lashes possible!

Reasons to Love

Intensely black, volumizing mascara for voluptuous lashes

Film-forming polymers for smudge-proof, all day wear

Acacia Senegal Tree Extract to nourish, thicken and lock curl in place

Contains unique peptides that condition lashes

Hourglass-shaped brush unlocks the collagen-fueled formula

This product is free from parabens

Too Faced Lip Injection Extreme Lip Plumper - Original (4gm) - Rs 2000

Too Faced Lip Injection Extreme is a breakthrough gloss that delivers both immediate and long-term plumping with scientifically-proven, advanced lip volumizing technologies. The glossy tinted formula naturally and dramatically hydrates, nourishes, and increases lip volume.

Reasons to Love

Lips appear full and pouty

Nourishes and conditions

Apply over lip liner, lipstick, or on bare lips

Lips appear fuller from first application and plumper overall, over time

Too Faced Pretty Rich Eye Palette (15.2gm) - Rs 4500

This captivating collection of 16 ultra-luxe shades of vivid glitters, creamy mattes, opulent shimmers and precious pearls can be layered in infinite ways to mimic the multifaceted beauty of real diamonds. The four diamond-shaped pressed gel-glitter shadows allow for self-adhesion to minimize glitter fallout so your eyes stay dazzling with breathtaking intensity.

Reasons to Love

16 ultra-rich, high-pigment shades

4 glitters, 4 mattes and 8 shimmers

Pressed gel-glitter formula elevates any eyeshadow look

Can be layered for a multifaceted effect

The palette contains

- 16 x eyeshadows in Diamonds 4 Breakfast (silver champagne glitter), It's Designer (matte cream), Fancy That (matte taupe), Filthy Rich (silvered espresso), Clutch Your Pearls (pink pearl shift), Princess Cut (gilded pink with silver sparkle), Highly Selective (rose glitter), Diamond Glitterati (metallic dusty rose), It's Cashmere, Dear (gold glitter), Fluent in Diamonds (matte warm soft brown), Don't Carat All (metallic warm gold), Oh, That's Rich! (matte warm deep brown), Coal Under Pressure (black with silver sparkle), Silver Spoon (metallic charcoal), Set the Jewel Tone (royal blue to purple shift), Say It with Diamonds (holographic multi-sparkle glitter)

Too Faced Diamond Highlighter - Canary Diamond(12gm) - Rs 2,500

Too Faced Diamond Light Highlighter is a one-of-a kind highlighter infused with real crushed diamond powder and light reflecting pearls to create a rainbow diamond fire glow you've never seen. Light up your complexion for a pure radiance that works on any skin tone. Swirl the shades together to create your custom highlighter that can be used anywhere. The liquid powder formula is hand poured ensuring that no two highlighters will ever look the same - just like a real diamond.

Reasons to Love

Prismatic highlighter infused with real crushed diamond powder and light-reflecting pearls for extra luxe, blinding shimmer

Highlighter mimics the diamond fire glow of a real diamond in its purest form

Artisan-made and hand poured so every highlighter is one-of-a kind

Loaded with dual-tone pigments for an intense strobing effect

Buildable payoff for a customized highlight

Multi-use for eyes, face, and body

Free of sulfates and phthalates

Too Faced Papa Don't Peach Blush(9gm) - Rs 2300

Too Faced Papa Don't Peach Blush has been brought back from the archives and reborn with the skin-loving essence of peach and a fresh juicy scent. It's the perfect bronzy peach that adds a pop of warmth and a sexy glow to any complexion. The sweet peachy-bronze hue imparts fresh, youthful-looking radiance to cheeks for a touch of summertime warmth. Infused with the essence of peach, this blush smells like peaches and its rich, pigmented shade provides buildable payoff. Wearable and flattering on any skin tone, it leaves a gilded, pink-pearl, brightening finish.

Reasons To Love

Infused with the skin-loving essence of peach

Smells like peaches

Rich, pigmented shade provides buildable pay off

Wearable and flattering on any skin tone

Brightening finish from gilded pink pearl

Free of sulphates, parabens and phthalates