Business

Digital marketing in a BLINK 2015

The Philippine Star

March 4, 2015 | 6:03pm

Creating Touchpoints Across Platforms in Multi-Screens

Overview

The era of multi-screens has arrived. Customers access your brand anytime, anywhere, and whichever way. BLINK Seminar 2015 focuses on creating touchpoints across platforms in multi-screens.

This BLINK edition will cover designing multi-channel marketing roadmap, creating cross-platform content marketing program to specific tool and strategies to reach and delight customers.

Learn and create meaningful relationships and connections with your customers and peers.

Key Seminar Topics

Day 1, Thursday, March 19, 2015

1. Designing your Multi-Channel Marketing Roadmap

Increased interconnectivity between marketing channels will begin to happen this year. Brands can now track a customer from the ad he saw, his website experience, his Twitter or Facebook updates, if he signed up for a free trial or e-newsletter, spoke to a salesperson and purchased through the shopping cart or live help. A multi-channel Marketing Roadmap therefore is in order.

2. Creating Cross-Platform Content Marketing Program

Content marketers should see the value of personalizing each post. From guest blogs to articles to tweets, brands will put out personalized content to reach different demographics in different ways. Create and track a strategic content to ensure conversion.

3. Re-Charging Your Email Marketing Campaign

Create real-time marketing email. The real cutting edge email in today’s world is context and behavior, responsive email templates, video emails, big data and predictive analytics, and how are customers accessing your email through mobile.

4. Tracking the ROI of Your Social Media and SEO/Search Campaigns

Your marketing campaign can be two things: a hit or a flop. Solid metrics will help you address this unpredictability and give your campaigns the necessary boost. Find out the effectivity of social media, SEO/Search campaigns.

5. Learning the Tricks of YouTube Video Marketing

With viewers watching 6 billion hours of YouTube and growing, wouldn’t you want your brand to be there, too?

Day 2, Friday, March 20, 2015

1. Developing Your Mobile Marketing Strategy

The future is in mobile. Data says mobile searches have increased 200% year over year in 2012 and it is predicted to surpass desktop in 2014. Reach your customers anytime, anywhere.

2. Leveraging on Facebook Paid Advertising

In the country, Facebook is the most popular social network reaching across demographics. Reach your target audience and lead them to conversion.

3. Succeeding in the e-Commerce Business Using Digital Marketing

Discover the 360-degree approach toward a successful e-Commerce business using digital marketing tools.

4. Demystifying Customer Engagement and Turning Engagement Into Actual Conversion

Learn how to effectively engage target customers in digital marketing space and turning engagement to conversions. What are the secrets of ensuring customer experience into one that make them come back again and again

5. The Value of Analytics

Find out how analytics guide marketers to understand customer online behavior and use data to make strategic decision in the course of campaign.

Who Should Attend

CMOs, Brand Marketers, Category Managers, Advertising Managers, Digital Directors, Agencies, Publishers, Media, Telcos, Content Providers, Bloggers,

E-Commerce Entrepreneurs, Suppliers, Government, Academe, Digital Marketing Service Providers and those involved in digital marketing and advertising.

Registration Fee