The Kansas City Chiefs are still enjoying their status atop of the football world after winning Super Bowl LIV back in February. Their placekicker Harrison Butker has taken his public image to another level as he’s teamed up with a sports-based clothing line.

Butker’s partnership with NOVUS Clothing Company has been teased for weeks. On Tuesday, Butker announced a collaborative clothing line, making him the first NFL player represented by the athletic apparel company. The company is owned by brothers Garrett and Nick Bernardo along with their friend Scott Klimchak. The apparel offers teams, colleges, athletes, and organizations “high-quality custom sportswear.”

“Beyond stoked to introduce the world to my new exclusive clothing line with NOVUS,” said Butker via his Instagram. “This is about more than selling clothing, this is about building a movement. Our values and ideals must be reflected in all areas of our life, including what we wear.
Verso L’alto!”

The 24-year-old Decatur, Georgia native will be entering his third season as the Chiefs kicker. He made news back in April with a viral video that showed him kicking a 77-yard field goal on an empty practice field and using a tee.

Butker has begun to build on his on-field success with business ventures, further growing his brand. His collection will garner interests from Chiefs Kingdom and sports fans alike, fulfilling NOVUS’s mission to make a positive impact on the world through faith and perseverance.