There are many search engines around the world, but only a few of them are really popular. In this blog post, we will take a look at the top 10 most popular search engines and see how they rank against each other. We will also discuss some of the features that make these search engines so popular.
This is nice-to-know info for users, but for digital marketers and SEO experts, it’s imperative to know what search engines there are and what are the big players in which respective region of the world. If you’re going to do business in China, you can forget about most of the western search engines and focus on Baidu, but, first things first. Let’s start.
What search engines are there around the world?
There are many search engines around the world, but some of them are more popular than others. The most popular search engines tend to be the ones that offer the best features and results. Here is a look at the top ten most popular search engines in the world.
In first place is Google, which is used by over 83% of people around the world. Google is popular for many reasons, but one of the main reasons is its simple and user-friendly interface. It also has a huge range of features, including search history, personalization, and voice search. Google is one of the oldest search engines that are still in business and many other search engines are based on their achievements in search.
Bing
In second place is Bing, which is used by around 8% of people. Bing is popular because it offers a variety of features that are not available on other search engines. These include image search, video search, and maps. It also is Window’s default search engine, and this is what helps to score with all users who can’t be bothered to change it.
Yahoo!
Yahoo! comes in third place and is used by around 2% of people. Yahoo! has been around for a long time, and it shows in its search engine. It is not as user-friendly or advanced as some of the other search engines on this list, but it does offer a few features that set it apart. These include news search, sports search, and finance search.
DuckDuckGo
DuckDuckGo is a search engine that is gaining in popularity, particularly among people who are concerned about privacy. It doesn’t track users or store their search history, and this makes it a very appealing option for many people. It also offers features such as bangs, which allow you to search directly on other websites from the DuckDuckGo search bar.
Ecosia
Ecosia is a search engine with a difference. It plants trees for every search that is made. So far, they have planted over 50 million trees, and this makes them a very popular choice for people who want to do their bit for the environment. They also don’t track users or store search history, which makes them a good choice for privacy-conscious people.
StartPage
StartPage is another search engine that is popular with people who are concerned about their privacy. It doesn’t track users or store search history, and it also provides results from Google. This makes StartPage a good option for people who want the search results from Google but don’t want Google to track their search history.
Baidu
Baidu is the most popular search engine in China, and it is used by around 97% of people in the country, but it’s used by less than 1% of all Internet users. It offers a range of features that are not available on other search engines, such as music search, video search, and image search.
Yandex
Yandex is the most popular search engine in Russia, and it is used by around 1.6% of people around the world. Yandex is known for its strong search capabilities, and it also has a number of features that make it unique, such as the ability to search for images and videos.
Naver
Naver is a search engine developed in South Korea and has been around since 1999. It is the most used search engine in the country with a market share of over 74.7%, based on data from 2017. Naver has been expanding its reach to other countries in recent years and is now available in English, Japanese, Chinese, and Spanish.
Wikipedia
What? Wikipedia? Is that even a search engine? Well, that depends on how you define what a search engine is. YouTube could be considered a search engine for Videos, so why not consider Wikipedia as a search engine for crowdsourced science and facts on various subjects? It’s the go-to source for many people who are looking for information on a particular topic.
Closing thoughts about search engines
As you can see, there are a variety of search engines that are popular around the world. Each one has its own unique features and benefits that make it appealing to different people. So, if you’re looking for a search engine that meets your specific needs, there’s sure to be one on this list that’s perfect for you.
If you want to have a look at how the popularity of each search engine developed over the history of the Internet you should have a look at the clip below from the Data Fist channel on YouTube as well. Perhaps you’ll find it interesting to see the rise and fall of some former giants of the digital frontier.
YouTube: Top 10 Search Engines In The World 2009 – 2022 (Data First)
Photo credit: The feature image has been done by Kuzma Photos. The statistic infographics in the body of the article were done by Statista.
