A mum has urged other parents to be aware of cyberbullying after her teenage son took his own life.

Mum-of-three Lucy Alexander has shared the story of her son, Felix, who was hit by a train after repeatedly being told he was worthless, ugly, and hated by everybody.

In the heart-wrenching video - made by West Mercia Police as part of their cyberbullying campaign - Lucy tells how her youngest, 17-year-old Felix, was a “bubbly” and “loving” son.

But the “kind and caring” teenager with a bright future had problems - which started with isolation and exclusion among his school peers and worsened as Felix moved to senior school, his mother revealed.

Felix Alexander
Felix Alexander

She said: “The isolation became more severe and then the social media started.”

The Birmingham Mail reports how Felix had been the victim of a string of negative comments on a site which allowed users to post anonymous comments or ask questions without revealing who they are.

Despite not having his own computer, Lucy explained that when he heard about the cruel comments her son had even searched them out.

At the age of 14, Felix was receiving negative comments on social media sites “everyday”.

She says: “It was from people he knew, people he didn’t know. He was called black rat, ugly, that he was worthless and that everybody hated him. Just general nastiness.

“They didn’t understand or think through the consequences of what they said and did.

“Everyday he had something from someone.”

Lucy Alexander with her son Felix
Lucy Alexander with her son Felix

Lucy goes on to talk about the horrifying morning of April 27, 2016 when the school had called to say Felix hadn’t made it into school.

She tells how she - along with her husband - had chased a police car after her gut feeling told her “something horrible had happened”.

In the video, Lucy urges parents to communicate with their children and ensure they know about the support available from social media platforms.

She adds: “From the moment you give your child a phone, you need to have a conversation going with them all the time, what they’re doing, who they’re doing it with, what platforms they’re using.”

Parents should always report cyberbullying, evidence it, take screenshots and talk to the local police, she advised.

She said: “This is something that never occurred to me when Felix was young, I didn’t realise anybody could help or advise me.”

The video comes almost exactly one year after Lucy’s heartbreaking letter urging children to “always be kind” hit the headlines.

The letter read: “I am appealing to children to be kind ALWAYS and never stand by and leave bullying unreported.

“Be that one person prepared to stand up to unkindness. You will never regret being a good friend.”

West Mercia’s cyberbulling campaign has been launched in light of shocking figures about online abuse.

A total of 79 per cent of young people asked by charity BullyingUK say they have seen somebody harassed or bullied online.

The force added that almost a third of malicious communications offences reported between April 2016 and August 2017 involved a child victim.

Samaritans can be contacted 24/7 on 116 123 or at their website.

Children can contact ChildLine for free , 24 hours a day on 0800 1111.