BUSINESS BUZZ: DutchCrafters redesigns Amish furniture showroom

DutchCrafters opened its first brick-and-mortar store, in Sarasota, in 2016.
DutchCrafters opened its first brick-and-mortar store, in Sarasota, in 2016.

DutchCrafters, the largest online retailer of Amish furniture and home décor and daughter company of JMX Brands, has completed the redesign of its Sarasota showroom. It is celebrating with an open house and storewide sale May 28-29.

DutchCrafters partnered with Ponton Interiors to redesign its showroom experience, which will become a standard as it expands to new store locations. The redesign includes an updated layout, representation of different woods and styles, visual elements and displays, and a dedicated design center.

The showroom, at 3709 N. Lockwood Ridge Road, will be open May 28, 9 a.m. to 6 p.m., and May 29, noon to 5 p.m., with hors d’oeuvres and a limited bar. A $500 gift certificate will be given away.

Selling online since 2003 at https://www.dutchcrafters.com, DutchCrafters opened its first brick-and-mortar store, in Sarasota, in 2016. It has since opened an outlet store in LaGrange, Indiana, and plans to open its next showroom in Alpharetta, Georgia, this summer.

This article originally appeared on Sarasota Herald-Tribune: DutchCrafters celebrates redesign of showroom at open house