https://www.youtube.com/watch?v=qpk8eSpRBnY
During the Super Bowl, amidst the slew of movie marketing pushes, viewers may have seen that somehow, the upcoming film “Batman V. Superman: Dawn of Justice” found its way into a spot for Turkish Airlines. What looked like a typical, almost generic travel-themed spot for the flyer showcased a surprising new destination — the city of Gotham, promoted by none other than Bruce Wayne himself (played by new Batman actor Ben Affleck, of course). Another ad also showed that it’s now flying to Metropolis — with the blessing of Lex Luthor (played by Jesse Eisenberg).
The world could be free to sing Happy Birthday without being sued by as early as next month.
In a settlement filed with courts on Monday, music publisher Warner/Chappell agreed to pay $14m to end the lawsuit challenging its right to Happy Birthday To You – possibly the world’s most famous song.
The tune has a long contentious history stretching back to the late 19th century. Warner/Chappell bought the rights for $22m in 1988 and has since made an estimated $2m a year licensing the song for movies and TV.
Andrew Crow, Uber’s head of design, has announced that he’s leaving the company. Since joining in 2014, he helped grow Uber’s design team from 30 to nearly 200 while leading “all aspects of design,” according to his LinkedIn, “including Product, Brand, Marketing, Content Strategy & Copywriting, and Design Research. ”
Before Uber, he was a global brand and design director at GE.
Crow announced the news on Medium last week, saying he was leaving to spend more time with his family:
When you break open Sports Illustrated’s Swimsuit Issue on Feb. 16, you’ll see plenty of eye-popping stuff, including Justin Bieber’s ex-girlfriend Barbara Palvin wearing a schoolbus-yellow bikini and UFC star Ronda Rousey wearing even less than that (just body paint, in fact).
But the biggest surprise this year is actually on the advertising pages. Clad in a reflective gold bikini, Nicola Griffin will demonstrate that swimsuit models are not always stick figures—and they’re not always twentysomethings, either. At 56-years-old, Griffin is the oldest women to appear in SI’s fleshy showcase since its debut in 1964.
“People think you lose your sex appeal as you get older—but that’s a myth,” Griffin said in a statement. “I’ve never felt sexier.”
Red Lobster, after showing up hours late to Beyonce’s party, is definitely making up for its delay.
The family-friendly chain was criticized for its lackluster response to a shout-out from Queen B in her newly released single, “Formation.” Though that doesn’t seem to have tempered fans’ enthusiasm. CNBC reported that Red Lobster is seeing a sales bump that the chain has dubbed a “Beyonce bounce.” Red Lobster did not immediately respond to a request for comment.
The Premier League has unveiled a radical brand ovehaul as it moves away from a title sponsorship model to focus on communicating the stories around its players, communities and clubs both on and off the pitch.
The new digital first identity unites both the competition and the organisation for the first time, and has been created to work across broadcast, mobile and web globally. The update by design consultancies DesignStudio and Robin Brand Consultants is a “fundamental” shift away from the league’s corporate image to a more accessible and playful positioning.
Squashing rumours that it would be removed, the lion icon has been updated to work better across digital activations, while the overall positioning plays on the idea of ‘We All Make it’, the notion that everyone involved with the league – from clubs to schools – is equally as important to the brand.
The long, dark night of Flash’s soul just got a little bleaker. Google announced that it’s banning the technology from its advertising network.
Advertisers won’t be allowed to upload display ads using Flash to the Google Display Network beginning June 30 of this year, and on Jan. 2, 2017, the company will stop displaying ads using Flash, essentially eradicating the network of Adobe’s malware-prone software.
Moving forward, Google is telling advertisers to use the safer HMTL5, so they “can reach the widest possible audience across screens.”
Viacom is to sell advertising on Snapchat as part of a new extended deal with the transient photo-sharing platform.
The partnership will involve Viacom’s ad sales division, Viacom Velocity, becoming the external sales representative for Snapchat, including its Live Stories feature, which curates user-generated posts.
Bitcoin is in the midst of a civil war. It has been simmering for some time, though it remained largely out of view to the general public until last month, when a prominent Bitcoin developer announced that the cryptocurrency and the technology underlying were, in his opinion, a failed experiment.
The developer, a former Google engineer named Mike Hearn, believed that bitter infighting and intransigence among the core development team had paralyzed the system, which was facing growing pains that, unaddressed, would cripple the currency so badly it was unlikely to recover. Pundits piled on to pronounce Bitcoin dead, and even its staunchest advocates admitted it was unclear if the project would continue to thrive.
