Your next boss could be an artificial intelligence powerhouse.
In fact, ad agency McCann Worldgroup Japan uses anAIrobot called AI-CD β as one of itscreative directors.
A McCann team looked at a series of TV commercials to understand what makes a good ad, and then developed an algorithm based on what they discovered. That algorithm helps AI-CD β come up with new ads.
In 2017, it provided creative direction for a music video for Japanese Idol group "Magical Punchline."
McCann employees say the robot can help workplace creativity and doesn't have the habits or biases of human creators.
