Digital media tech brand Komli Media partners with Smartpipe

Digital media tech brand Komli Media, now a part of India’s SVG Media Group, is expanding operations in South-East Asia beginning with an office in Jakarta in Indonesia.
In line with setting up operations in Indonesia, Komli Media has partnered with Smartpipe, a real-time data broker for network operators.

Direct integration to Smartpipe enables Komli Media to deliver a greater level of audience accuracy via Smartpipe’s patent protected intelligent identification technology.

According to the company, Smartpipe will provide Komli with MNO (Mobile Network Operator) privacy compliant, deterministic behavioural data, allowing Komli Media’s in-app advertising clients to accurately target specific user segments aligned to their exact requirements.

“At a time when Indonesia is experiencing a significant increase in mobile advertising growth, we are excited by the opportunity to broker targetting advertising soutions for Komli with Smartpipe” said Chirag Shah, business head at Komli Media.

The company will launch with two proprietary ad tech products, appjacket PLUS and Product Listing Ads (PLA) in Indonesia, Singapore and Thailand in the first stage. Malaysia, Vietnam and Phillippines launch will follow in the second stage.

The company has appointed Udit Dave as head of its South East Asia operations based in Jakarta, it plans to expand the team to 15 members in the next four months.