Almost 100,000 people have signed up to buy an anti-ageing cream made with a “sweet spot” formula designed to reduce wrinkles.
Widespread interest in the cream, from Boots’s No7 skincare range, resulted in its longest waiting list yet for a new product. In the first 24 hours, 48,000 people registered for early access before the launch on Thursday. The list now stands at 99,719 people.
The development team behind Boots’s new cream claim to have created a formula that delivers retinol, an ingredient derived from vitamin A, in a more effective form.
It has a 0.3 per cent concentration of retinol instead of the 1 per cent that is favoured by the beauty market, but which can cause redness, peeling and discomfort.
A consumer test