Web filtering market categorizes the global market by solution, by services, by filtering type as DNS filtering, URL filtering, keyword filtering, file type filtering, by deployment mode, by organization size, by vertical, and by region
According to new market research report "Web Filtering Market by Component, Filtering Type (DNS Filtering, URL Filtering, Keyword Filtering, File Type Filtering, and Others (Image Filtering & Profile Filtering)), Deployment Mode, Organization Size, Vertical, and Region - Global Forecast to 2023", The web filtering market size is expected to grow from USD 2.88 Billion in 2018 to USD 5.40 Billion by 2023, at a Compound Annual Growth Rate (CAGR) of 13.4% during the forecast period. The increasing online malware, misuse of internet, and sophistication levels of web attacks are encouraging organizations to deploy web filtering solutions.
As there is a rise in sophisticated cyber threats for critical information theft, the web filtering market is expected to gain traction in the next 5 years.
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Web filtering solutions include various filtering types, such as Domain Name System (DNS) filtering, Uniform Resource Locator (URL) filtering, keyword filtering, file type filtering, and others (image filtering and profile filtering).
The DNS filtering type is expected to dominate the web filtering market and is estimated to have the largest market share in 2018. The keyword filtering type would play a key role in changing the market landscape and is expected to grow at the highest CAGR during the forecast period, as global organizations are highly proactive toward improving their employees’ productivity and protecting sensitive information from cyber threats.
The cloud deployment mode is the faster-growing mode in the web filtering market, as it benefits organizations with increased scalability, speed, 24/7 services, and enhanced management capabilities. Small and Medium-sized Enterprises (SMEs) continue to opt for the cloud deployment, as it helps them avoid costs pertaining to hardware, software, storage, and technical staff.
North America is estimated to hold the largest market size in 2018. The increasing need for organizations to reduce the misuse of the internet and enhance their employees’ productivity, and addressing the incidents of attacks on enterprises’ IT infrastructures are expected to drive the web filtering market.
Furthermore, rapid economic growth in the major countries, along with regulatory reforms and economic stability, is expected to drive the market in Asia Pacific (APAC). In Middle East and Africa (MEA), Small and Medium-sized Enterprises (SMEs) as well as large enterprises belonging to a range of verticals, such as Banking, Financial Services, and Insurance (BFSI), government, education, and manufacturing, would increase their investments in web filtering solutions and services.
Security vendors are offering web filtering as a feature in secure web gateways, unified threat management, and firewall solutions. The adoption of these solutions is restraining the growth of the web filtering market.
As the frequency of security breaches has increased over the past 5 years, organizations have increased their IT security investments to protect against advanced threats. However, for many enterprises, including SMEs, these investment costs are a matter of concern.
Furthermore, for a strong and advanced security, the cost of innovation is still high, and thus many organizations view budgetary constraints as a barrier to the adoption of advanced web filtering solutions and services.
The increasing adoption of cloud-based solutions and services among enterprises would provide significant growth opportunities to web filtering solution vendors. There are several established players, such as Cisco (US), Symantec (US), McAfee (US), Palo Alto Networks (US), Fortinet (US), Trend Micro (US), Forcepoint (US), Sophos (UK), Barracuda Networks (US), Zscaler (US), Trustwave (US), iboss (US), Webroot (US), Interoute (UK), TitanHQ (Ireland), Virtela (US), Netskope (US), CensorNet (UK), Clearswift (UK), Wavecrest (US), Cyren (US), GFI Software (Malta), Untangle (US), ContentKeeper (Australia), and Kaspersky (Russia).
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