"Smartphones contain a rich record of people’s activities, including who they know (contact lists, social networking apps), who they talk to (call logs, text logs, e-mails), where they go (GPS, Wi-Fi, and geo-tagged photos) and what they do (apps we use, accelerometer data).
"Using this data, and specialized machine-learning algorithms, detailed and predictive models about people and their behaviors can be built to help with urban planning, personalized medicine, sustainability and medical diagnosis."
Source: WEF