PHOENIX
Brooklyn Bedding-manufacturer, retailer and pioneer of the online mattress-announced the launch of the EcoSleep Hybrid mattress, a sustainable and flippable sleep solution, handcrafted in the U.S.A., with a starting price point of just USD 899.
Sold exclusively online at EcoSleep.com, the mattress combines FSC certified, 100% natural latex layers with a quilted cover of GOTS certified organic cotton and Joma wool. As a hybrid mattress, the EcoSleep also pairs two important sleep systems latex foam layers on either side of the mattress allow sleepers to customize their comfort while individually encased, recyclable coils in the core of the mattress deliver deep compression support.
The development of the EcoSleep Hybrid is based on a trifecta of customer benefits, providing a mattress that's sustainable, flippable and affordable, said John Merwin, Owner and Chief Executive Officer at Brooklyn Bedding. While there is high demand for eco-friendly products, many of the current sleep solutions on the market are cost prohibitive. We wanted to ensure an approachable price point for a mattress composed of a number of natural, certifiable materials. We also recognized that latex is available in more firmness levels than any other foam material—we leveraged that adaptability to create a two-sided mattress that addresses all sleep positions as well as comfort and support preferences.
The EcoSleep Hybrid combines the best nature has to offer in a mattress with two uniquely responsive latex sleep surfaces that relax muscles and relieve tension—providing superior pressure point relief. Each 100 percent natural latex layer is extracted from the rubber tree and processed using natural biodegradable ingredients that come from renewable sources. EcoSleep foam features an FSC Certification with NEPCon, recognized by the Rainforest Alliance. This certification is designed to conserve ecosystems, protect biodiversity and waterways, conserve forests, reduce agrochemical use, and safeguard the well-being of workers and local communities.
GOTS certified organic cotton is inherently soft, absorbent and breathable. It's specially grown using methods and materials that have a low impact on the environment. These eco-friendly production systems accomplish three things first, they help replenish and maintain soil fertility; second, they reduce the use of toxic and persistent pesticides and fertilizers; and, third, they build biologically diverse agriculture.
Like organic cotton, Joma Wool from New Zealand has the unique ability to repel water liquid while absorbing water vapor—making it ideal for moisture-wicking in the mattress. The special crimping process of Joma Wool also delivers a 40 to 50 percent increase in volume without adding weight. This results in added plushness as well as longevity in the mattress.
The EcoSleep Hybrid is adaptable to each sleeper, depending on which side of the sleep surface is chosen. The top side is designed with two, one-and-a-half inch layers of 100 percent natural latex for a plusher night's sleep, ideal for side sleepers. The flip side of the mattress is constructed with a single, one-and-a-half inch layer of the same latex in a firmer ILD, especially important to back and stomach sleepers. The premium, eco-friendly top of GOTS certified organic cotton and Joma wool covers the mattress on both sides.
The mattress is available at EcoSleep.com, retailing competitively between $899 for a twin to $1499 for a California King. All Brooklyn Bedding mattresses come with a free 120-night comfort trial and a 10-year warranty along with free shipping.
