THAT LASTS COMING UP. LARA: OCTOBER IS BREAST CANCER AWARENESS MONTH A LOCAL , VETERAN-OWNED CATTLE COMPANY IS RAISING MONEY, AND AWARENESS. KELLY: ROB HUGHES EXPLAINS WHY FOR THEM, THIS FIGHT IS PERSONAL. >> PATRICK MONTGOMERY IS A FORMER ARMY RANGER WHO FOUNDED KC CATTLE COMPANY. BUSINESS HAS BEEN BOOMING DURING THE PANDEMIC. >> IT IS ABOUT HELPING THOSE IN NEED. >> THE COMPANY IS 100% VETERAN OWNED AND OPERATED. THESE PATRIOTS SERVE IN A DIFFERENT WAY. THE TEAM IS RALLYING AROUND A PERSONAL CAUSE. EACH MEMBER HAS A LOVED ONE WHO HAS FOUGHT BREAST CANCER, SOME LOST THEIR BATTLE. >> THIS IS SOMETHING INDIVIDUALS FIGHT WITH 365 DAYS A YEAR, EVERY DAY. >> THE COMPANY IS FIGHTING THE BATTLE WITH THEM. FOR BREAST CANCER AWARENESS MONTH. THEY’RE SELLING THESE -SHIRTS. WITH 100% OF PROCEEDS. BENEFITTING THE UNIVERSITY OF KANSAS CANCER CENTER. -- CANCER CENTER PATIENT FUND. >> BREAST CANCER IS SOMETHING PEOPLE FIGHT WITH EVERY SINGLE DAY. >> THEY ARE ALSO DONATING TWO DOLLARS PER SALE FROM SEVERAL PRODUCTS. >> WE TRY TO SERVE OUR CUSTOMERS AND COMMUNITY AND OTHERS THAT NEED HELP. >> THE COMPANY HOPES THEY WILL JOIN THEM AND WALKING ALONGSIDE THESE WARRIORS, LETTING THEM KNOW NO MATTER WHAT HAPPENS, THEY ARE NEVER ALONE AREA DID >> TRYING TO GIVE BACK IN SOME FASHION. KELLY: FOR MORE INFORMATION ON KC CATTLE COMPANY, OR INFORMATION ON THE LIMITED EDITION BREAST CANCER AWARENESS T-SHIRT, CHECK OUT IT’S WE