The most successful marketers have always been invested in lifelong learning. After all, marketing is all about optimization: measurement, observation, and making improvements over time. What’s more, marketing as a discipline is evolving so fast that standing still is the same as moving backwards. Learning new skills and keeping up with the latest trends has long been essential for a marketing career.
All of this is still true, but now there’s another reason to continue your education: The Great Reshuffle. Essentially, the Great Reshuffle is about taking charge of your career, making it more flexible and fulfilling, and making the most of the radical shift in work that’s happened in the last two years.
The following 10 LinkedIn Learning courses can help you keep up with the changing industry, of course. But beyond that, they can help equip you to make your next career move, whether it’s moving up in your organization, moving on to a new one, or moving out on your own.
Top 10 LinkedIn Learning Courses for Marketers
1. The Six Morning Habits of High Performer
Instructors: Pete Mockaitis and Hal Elrod
Got 30 minutes to spare? This course can help you create a morning routine that boosts your confidence and energy, plus instills small productive habits that add up to big wins. It’s hosted by Pete Mockaitis of the How to Be Awesome at Your Job podcast, and features renowned keynote speaker and author of The Miracle Morning, Hal Elrod
From daily affirmations to exercise, there’s plenty here to create a routine that feeds your mind, body and soul.
Instructor: Stacey A. Gordon
Everyone has their own unique set of unconscious biases. These invisible variations in worldview come from many places: race, gender, ethnic background, economic status, life experiences and more. As marketers, we have to come to terms with our own biases, acknowledge and work to correct them. Without that work, we can’t fully empathize with the people we’re trying to reach.
Diversity expert Stacey A. Gordon takes on five common types of bias, illustrating how each one can warp your perception of those around you. Most importantly, she offers strategies to correct for bias on both a personal and organizational level.
3. Digital Marketing Foundations
Instructor: Brad Batesole
It may seem like this course is for beginning marketers only, but there’s value in reinforcing the fundamentals — even LeBron James still practices dribbling and free throws. This course is so thorough and comprehensive that you’re likely to pick up new information, as well as reinforce and structure what you already know.
Brad explores every aspect of digital marketing, from personas to SEO to measurement and beyond. It’s a great resource for marketers of any skill level.
4. Speaking Confidently and Effectively
Instructors: Pete Mockaitis and Diane DiResta
“Public speaker” is yet another of the dozens of hats that marketers wear. Persuasive speech is an essential skill when you’re reporting on results, securing budgets, getting executives on board with your latest campaign, and more.
This is another course based on Pete Mockaitis’ How to Be Awesome at Your Job podcast. It features Diane DiResta, leadership coach, professional speaker and author of Knockout Presentations: How to Deliver Your Message with Power, Punch and Pizazz. It’s a small-time investment that can help level up your career.
Instructor: David Booth
There are few skills in marketing that need refreshing as often as SEO does. Understanding search algorithms has always been a moving target, and that target is practically supersonic now. This course from professional instructor David Booth digs into every part of SEO, including link building, keyword optimization, eCommerce and more.
There’s even a module on measurement to help you assess and optimize your SEO efforts.
6. Excel Essential Training (Office 365/Microsoft 365
Instructor: Dennis Taylor
Excel is one of those tools that has a substantial learning curve. It’s easy to use for basic functions, but there’s a ton of next-level functionality that may not be immediately obvious. This course comes from Dennis Taylor, a trainer with over 20 years of experience with Excel. It starts with the basics but builds on those skills throughout the lessons.
Use this course to take your Excel skills beyond making pie charts and into the world of calculation, sorting and beyond.
7. Google Universal Analytics Essential Training (2020)
Instructor: Corey Koberg
Measurement is the heart and soul of digital marketing, and we have more data to measure than ever before. Google Analytics is one tool that can help you quantify the success of your content marketing efforts, and even report on conversions.
This course starts with an entry-level module on setting up and configuring an account but quickly moves into the nuts and bolts of configuration and measurement. Host Corey Koberg brings over a decade of experience in digital marketing to the subject, offering tips that are useful for any skill level.
8. Social Media Marketing Foundations
Instructor: Brian Honigma
It’s hard to believe, but the entire discipline of social media marketing is less than two decades old. In that short span of time, we’ve seen empires rise and fall (RIP MySpace and Google Plus), and a major shift from organic reach to pay-to-play. This course offers a great overview of the state of social media marketing now, including how to choose the right channels and develop a productive strategy.
Host Brian Honigman is a social media and marketing consultant as well as a practicing professor of marketing. He covers not only the basics but also how you can experiment and push the boundaries of what these channels can do.
Instructor: Martin Waxman
Should your business be on TikTok? What’s a micro-moment, and how can you make the most of it? On the leading edge of digital marketing, even the vocabulary is exciting and new. Martin Waxman, a consultant and professor with a focus on digital strategy, can help demystify these emerging trends and point out which ones to look out for.
This course even tackles tricky new topics like Clubhouse and the NFT explosion, all with an eye toward practical advice for businesses.
10. Google Ads Essential Training
Instructor: Brad Batesole
Google Ads is a little like chess: Easy to learn, hard to become an expert. This course starts with the basics, of course, but then delves into all the functionality that the program offers, with practical guides to conversion tracking, optimization and more
Instructor Brad Batesole covers everything from writing great creative to measuring results in this comprehensive course.
Watch, Learn, and Evolve in 2022
Digital marketing has been changing rapidly for the past decade. The current turmoil in the job market is only intensifying the rate of change, and opening new opportunities for marketers who are committed to lifelong learning. Start with these 10 courses to get ready to Recharge Your Marketing for 2022.
And continue your marketing education every day: Subscribe to the LinkedIn Marketing Blog.
Topics: Skill building and careers
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