MyWorld, R&D and the visual future!

Hear from the experts working on MyWorld, a £46m project bringing together BBC, Aardman, Netflix and University of Bristol research.

Watch the 'MyWorld, R&D and the visual future!' masterclass

Building on Bristol’s strengths in tech and creativity, the MyWorld project will build on the city's Creative Cluster project, to create an international centre for R&D and bringing university research into a development process that will underpin the city's thriving creative sector.

This masterclass discusses the opportunities created by MyWorld, the way in which R&D can create prototypes ahead of the delivery curve and how businesses can capitalise on opportunities the minute new technologies roll out.

With video clips and success stories, this expert panel session covers:

  • The key areas for creative R&D
  • How universities and creative companies best work together – joint projects, shared facilities, real-world learning
  • Managing the timescales / the need for personal passions / embedding R&D in business
  • How is research best commercialised? Does this sit with the research team or need different skills?
  • How microbusinesses can engage with the government drive for increased R&D
  • The value of working with real people rather than early adopters
  • Commercialising your R&D efforts, and earning from your established Intellectual Property
  • Taking IP into other fields e.g. health or education
  • Will the R&D Tax Credit eligibility move beyond 'science'?

Speakers

Producer/chair:

  • Paul Appleby - Director, VID and Bristol Creative Industries

Panel:

  • Professor Dave Bull – University of Bristol / MyWorld R&D Centre funded by UKRI
  • Prof. Jon Dovey – Director, Bristol & Bath Creative Cluster R&D funded by AHRC
  • Catherine Allen – Co-founder & CEO, Limina Immersive - (R&D/VR expert)
  • Jenny Tragner – Director, Forrest Brown Associates - (R&D tax credits expert)

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