Havas Media Names APAC Head of Data

In Sydney, Havas Media Group has appointed Rogan Gilhespie as Head of Data (APAC), responsible for leading and developing its data offering in Australia and across APAC. Mark Campbell has also joined in the newly created role of Head of Content.

Part of global marcoms group Havas, the division offers a wide range of services including digital media planning and buying, content creation, digital display advertising and SEO - along with social media and mobile campaign research and strategy, analytics and modelling.

Gilhespie (pictured) previously worked for Havas Media UK, where as Head of Data Strategy he built the Data Planning, Digital CRM and Analytics teams, prior to which he served as the company's Head of Analytics. Earlier, he was Data Director at tmw agency, Data Services Consultant at Westbury Marketing, and Senior Data Consultant at Jaywing.

Campbell joins with eighteen years' media experience from senior roles at companies such as Starcom's LiquidThread, Zenith, Carat WW and MindShare.

Mike Wilson, CEO, Havas Media Group Australia comments: 'Rogan has a proven track record of delivering data-driven innovation so we're putting him to work straight away to move the needle for clients in a meaningful way. Mark has such a strong creative background in developing content for brands that delivers meaningful connections with consumers. They are some of the most sought after guys in the industry, so the fact that they have come to work with us is a big win for me as we start to make real waves in the local market'.

Web site: www.havasmg.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.