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Warner Bros. Discovery Jumps Into Data-Driven Advertising Business With New Tool Olli
With linear TV in flux and streaming on the rise, WBD is the latest media company to launch a first-party data platform.
Warner Bros. Discovery Launches Olli First-Party Data Platform
Heading into the upfronts, Warner Bros. Discovery said it launched Olli, a first-party data platform advertiser can use for converged, targeted advertising campaigns.
Warner Bros. Discovery Aims to Help Advertisers Redirect Commercials to Best Audiences
Warner is currently partnering with Omnicom Group’s OMG, the independent agency RPA and the online retailer Wayfair. Interpublic Group’s Mediabrands will start testing the new system in the third quarter of 2024.
Warner Bros Discovery to launch data platform for better ad-targeting
Warner Bros Discovery is launching a data platform that would help advertisers better reach their target audience across both cable and digital channels, it said on Thursday.
Plan to Help Advertisers Sends Warner Bros. Discovery (NASDAQ:WBD) Lower
Entertainment powerhouse Warner Bros. Discovery (NASDAQ:WBD) can’t catch a break. Even as it works to improve its relations with advertisers by
15h
Olli Korpi
Pop culture obsessives writing for the pop culture obsessed.
12h
on MSN
Watch Andre Holland channel Huey P. Newton in trailer for ‘The Big Cigar’
See Andre Holland portraying Newton in the official trailer for "The Big Cigar," a six-part series streaming on Apple TV+ ...
Zacks.com on MSN
19h
Here's How Archer Daniels (ADM) is Poised Ahead of Q1 Earnings
Archer Daniels Midland Company ADM is slated to report first-quarter 2024 results on Apr 30, before market open. The company ...
21h
Olli Matela
Pop culture obsessives writing for the pop culture obsessed.
3d
Ollie's Bargain Outlet: Beneficiary Of This Tough Macro Backdrop
I gave a buy rating due to OLLI's ability to benefit from the weak macro backdrop and consumers' desire for value buys.
unr.edu
4d
Remembering the Holocaust
Osher Lifelong Learning Institute (OLLI) at the University of Nevada, Reno presents Day of Remembrance 2024, Beyond Courage: ...
Rutland Herald
1d
Rutland Herald Community News
RUTLAND — Osher Lifelong Learning Institute presents “History of the Vermont CCC Camps” lecture by author and historian Marty ...
1d
on MSN
Apple TV+ is releasing a historical thriller about the founder of the Black Panther Party
Apple's new drama tells a wild and "mostly true" story about the founder of the Black Panther Party, Huey P. Newton.
news.ucsc
1d
UC Santa Cruz students partner with community groups for a service-learning spring break
On March 23, fifteen students from UC Santa Cruz decided to redefine the essence of spring break. Opting out of traditional ...
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