Measuring the contribution that a given marketing program has on revenue and profits is the holy grail of marketing measurement. As a result, perhaps the most common question marketers ask is, “did ...
Imagine this scenario: First thing tomorrow morning, your executive team calls you into an impromptu meeting, and asks for a report on your marketing efforts. What numbers would you give them? What ...
As internet marketing grows at a rapid pace, it has accumulated quite a history. From email marketing to social media, every great historical story is bound to have some really interesting and fun ...
To achieve success, sometimes you have to leap. I know it is intimidating to write your first blog post or it may make you feel vulnerable to have someone else read your work, but the best way to get ...
Creating great content is only part of the content marketer’s challenge. Once you’ve become a frequent publisher of content, you still need people to find it and read it (and ideally share and link to ...
When it comes to converting leads and making lasting impressions, your website is where the magic happens. Calls-to-action ( or CTAs) are at the center of your website’s lead generation power. Because ...
If you’re savvy about marketing on social, your business probably has a Facebook account. You’ve picked the perfect profile pic, filled in all the missing information, and even written a pretty ...
Marketo’s Definitive Guide to Lead Scoring defines lead scoring as a “shared sales and marketing methodology for ranking leads in order to determine their sales readiness.” “A solid lead scoring ...
Today’s post is by Janet Driscoll Miller, the President and CEO of Search Mojo, a search engine marketing firm . She has nearly twenty years of marketing experience, and in addition to her work in ...
If you’re in marketing, you’ve probably heard a lot about personalization lately. Given the rising expectations of customers, the difficulty of marketing to anonymous prospects, and the need to create ...
In this blog, I’ll summarize: The latest research on the ROI of marketing automation, Explain how varying levels of sophistication in usage (e.g. maturity) means some companies achieve wild success ...
Our topic of interest based nurturing is still in the testing phase since we don’t have other tracks with enough deliveries to make accurate comparisons, but so far the results look promising. Would ...