New PMax features include Customer Value mode, customer retention goal, detailed demographics, budget pacing insights and more.

The U.K. Competition and Markets Authority's quarterly report comes after Google pushed its cookie deprecation to 2025.

Microsoft Copilot now offers AI-powered conversational support, creative asset recommendations and content generation ...

An analysis of 1.7 million SERP positions and over 20,000 keywords across 15 markets uncovers global trends in Google’s SERPs ...

A step-by-step guide on how to analyze and respond to Google's core algorithm updates, from assessing the impact to planning for recovery.

Perplexity's AI-powered search experience challenges Google's model by delivering conversational answers, citing sources and more.

Google Search (as well as YouTube) continues to be the biggest driver of Alphabet's increase in overall revenue.

Advertisers can generate original campaign assets in just a few clicks while maintaining full control over what images are ...

Google search advertising spend in the U.S. rose by 17% year-on-year in the first quarter of 2024. Click growth continued to slow, hitting 4% YoY (compared to 8% in Q4 2023). Cost-per-click continues ...

For the third time, Google has postponed the anticipated deprecation of third-party cookies in its Chrome browser.

Meta AI will point users to web search results of Google or Microsoft Bing for queries that require the most up-to-date answers.

Instead, Google will automatically add eligible publishers and will eventually remove those publishers not eligible.