The clever marketing tactic, which appears to have originated earlier this year in Brazil, is delighting TikTok users and ...

Weed lovers: sit back with your munchies and enjoy four hours and 20 minutes of stoner-friendly, star studded content this ...

A series of AI-generated images promoting Alex Garland’s new dystopian flick, Civil War, has the internet up in arms, ...

The bourbon brand has teamed up with Wesley Joseph for a spot that leverages its most recognizable asset and uses it to ...

Our quickfire analysis of the brand, marketing and media stories that might just crop up in your meetings and conversations ...

“With the availability of Claude 3 Opus on Amazon Bedrock, enterprises can build generative AI applications to automate tasks ...

Withers & Rogers LLP’s Laurie Bray shares her view on the trademark clash between Dr Martens and Temu. Who will win, the boot ...

From ‘near me‘ to ‘for me,‘ AI is fundamentally changing search. Jason Hartley of PMG says marketers need new tactics to take ...

In ‘Oh-Lay’s,’ a new commercial and ad campaign for Lay’s potato chips, soccer star Lionel Messi swaps out the traditional ...

Leaders share their thoughts on how they are seeing the role of the CMO changing and how it’s impacting the way they operate and develop services for the future.

Marriott International's Rajeev Menon (president of APEC) has vastly expanded the hotel's presence in the APAC region over the last 23 years. As part of LinkedIn APAC's Take the Lead Executive ...

The division between brand and performance marketing is dead. Just ask the chief marketers of the world’s biggest brands.