This article describes how you can use the Connected Pages feature located under Configure My Site.
Connecting the Hub and Its Spokes
Web publishers today no longer just manage a single web site or even a group of websites that reside on a self-owned domain. More and more, the main web site serves as a "hub", with many other web presences serving as "spokes" to this hub. These "spokes" can be their social media presences on say Facebook or Twitter, relevant image collections on Pinterest, a dedicated video channel on YouTube, or site-related apps on the various app stores out there. As a result, getting a view of just the main website in our Webmaster Tools is no longer enough to judge search performance for an entire group of "connected pages" in this hub & spoke model. Here's where the Connected Pages tool comes into play: by adding the various web presences as "connected pages" in Bing Webmaster Tools, you can get an overview of how many impressions and clicks you are getting not only for your main website, but also for each of these connected pages.
Which Page Types Can I Connect to My Website?
Currently, you can connect a wide range of page types to your verified website, provided that they contain a link that points back to your verified website (the main URL), or at a minimum - page that lives on your main website. We won't ask you to enter any passwords or provide us with any extended permissions to your social media accounts to establish this connection, but the link inside the connected page needs to match in the sense that the link needs to point back to the root of or a sub-page within your verified website. Obviously, to check this, we also need to be able to extract the link from each of the connected pages, so the page needs to be accessible from the web and not block our verifier in any way. Here is the complete list of web presences we currently support as connected pages:
- Microsoft AppStore
- Google Play
- Apple Store
How to Connect a Page
These are the steps to follow to connect a page. Note that if you haven't connected a page before, you will see all options expanded into a single dialog, making it easy to quickly add all your web presences in one go. Once you have added one or more pages, you can add more connected pages as follows:
- From the Connected Page Type dropdown, select the type of page you want to connect to your main website.
- Enter the path to your page in the text box next to the URL associated with the connected page type.
- Click Verify. The page is now moved to the table below, and our verifier will check if the connected page contains a link that matches your verified website or - at a minimum - a page within your verified website.
- If verification fails, you will see a message next to the connected page URL. You can see the reason of the failure by hovering over the information icon.
- If verification is successful, you will not see a failure message and click data and impression data and trend lines will start showing up in the table over the next couple of days
More Details: The Connected Page Dashboard
By clicking on the entry for the connected page in the connected pages table, you open the Connected Page Dashboard in which you can see click data ("clicks from search") and impression data ("appeared in search") in both a chart and tabular form. In addition, the dashboard will show you the top keywords for which the connected page ranked as well as the top inbound links that are pointing to the connected page. Note that the data is not instantaneous and it can take a day or two for data to start showing up as we mine our logs and shuttle the data over to the Bing Webmaster Tools.