Verify Ownership of Your Website


To complete the addition of a new site to your account, you need to verify that you own the site by proving ownership. There are three ownership verification methods. Click the option best suited for your site and follow the on-screen instructions:

  1. XML File authentication: Click BingSiteAuth.xml to save the custom XML file, which contains your customized ownership verification code, to your computer, and then upload the file to the root directory of the registered site.
  2. Meta tag authentication: Copy the displayed <meta> tag with your custom ownership verification code to the clipboard. Then open your registered site’s default page in your web development environment editor and paste the code at the end of the <head> section. Make sure the <head> section is followed by a <body> tag. Lastly, upload the revised default page file containing the new <meta> tag to your site.
  3. Add CNAME record to DNS: This option requires access to your domain hosting account. Inside that account you would edit the CNAME record to hold the verification code (series of numbers and letters) we have provided you.  When complete, we can see this information and verify your ownership of the site.
Site Verification Methods

After performing the necessary steps stated in the verification methods, please click Verify. If Bing Webmaster Tools is able to verify your site, you will see a green checkmark at the top and a message saying that your domain is verified. If you see a red cross mark, please look at the error message to check with issue with site verification. Please resolve the issue and try again later.

Import from Google Search Console

If you have already verified your website on Google Search Console, you can choose to import your website. Sites imported from Google Search Console will be auto-verified thus eliminating the need for going through the manual verification process. You can see the option to Import sites from Google Search Console in the My Sites page.

Import from GSC

To import your sites, Bing Webmaster Tools will need permissions to access information from your Search Console account. Using this access, Bing Webmaster Tools will display the list of verified sites present in your Google Search Console account along with the number of Sitemaps and corresponding role for each site. You can select the sites which you want to add to Bing Webmaster Tools and click Import. On successful completion, the selected sites will be added and automatically verified in Bing Webmaster Tools.

Managing Search Console access

Bing Webmaster Tools will periodically validate the site ownership status by accessing your Search Console account. During this validation, any new sitemap found on your Search Console account will also be imported automatically to your Bing Webmaster Tools account. You can see the list of Search Console accounts linked to your Bing Webmaster Tools account under the Profile section. If you want to stop Bing Webmaster Tools from accessing your Search Console account, you can choose Disconnect option present beside the account details in the Profile section.

Please note that the number of websites displayed for import might be different than the number of verified sites present in your Google Search Console account. This might happen as
  • Some of the sites in your Google Search Console account are already present in your Bing Webmaster Tools account with either equal or higher permission levels
  • Some of the site URLs might have gotten normalized and been grouped together
Maximum of 100 websites can be imported in one cycle. Repeat the steps mentioned above to import more. The limit of 1000 sites addition per Bing Webmaster Tools account still applies.

Domain Connect support

When you add the website information, Bing Webmaster Tools will do background check to identify if that website is hosted on DNS provider that has integrated Domain Connect solution with Bing Webmaster Tools. Following view will appear above the aforementioned three verification options in case Webmaster Tools detect Domain Connect integration –

Domain Connect view

When you click Verify, you will be redirected to DNS providers site. Please sign-in there using the account credentials associated for that site to complete the verification. Upon successful sign-in on the DNS provider site, the website will get verified in Bing Webmaster Tools within few seconds. In certain cases, it may take longer for DNS provider to send the site ownership signal to Bing Webmaster Tools service. Please wait for 48 hrs before raising a support ticket.

In case the site is not supported for Domain Connect protocol, you will see the default three options (viz XML file authentication, Meta tag authentication or Add a CNAME record to DNS) for verification.