Search Keywords

The Search Keywords report in Reports & Data shows you which keywords from organic, non-paid search are driving impressions (Appeared in Search) and clicks (Clicks from Search) to your site. Also, you can see how well your site is performing in terms of click-through (by looking at the Click-Through Rate column) and what the average rank for your site is when it gets clicked (by looking at the Avg. Search Click Position column) or in general (Avg. Search Appearance Position). By default, we show data for the Last 30 Days but you can select a different date range that using the date selector at the top of the page. To view the data in different programs such as Microsoft Excel, the data can be exported to a CSV file by clicking the Export button.

Combined Data from Bing & Yahoo

Whenever you see the Bing and Yahoo! icons in the upper corner, the data reflects your website’s performance in both the Bing and Yahoo! web search results pages (SERPs).

Search Keywords

Traffic Details per Keyword

The Served Pages column provides you with a View link which, when clicked – shows the Traffic Details dialog containing the pages from your site that are ranking for the search keyword.

Traffic Details - Search Keywords Clicking the +-symbol in front of the served page expands additional information by result position when applicable.