Korean retailer ALAND to open second US location at American Dream

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Affordable Korean fashion retailer Aland will open its second location in the nation at American Dream after the mega-mall opens this fall.

Sisters Kinam Jung and Jung Eun Jung founded the retailer 14 years ago in Seoul, South Korea. Now with more than 20 stores across South Korea, Hong Kong and Thailand – and soon to be two in the United States – it’s become a popular spot for the fashion elite, according to Vogue.

The American Dream location will be approximately 10,000 square feet, and will serve as a flagship location for the brand. It will offer fashion basics and curated products by emerging Korean designers, including men’s and women’s clothing, shoes and accessories, home decor, and beauty and wellness products.

“We look forward to opening a flagship location at American Dream, where guests from New Jersey and the New York metro-area and around the world can shop for a highly curated selection of affordable basics, as well as learn about rising independent Korean designers,” said co-founder Kinam Jung in a statement.

American Dream Chief Executive Officer Don Ghermezian called the mega-mall a “destination for discovery,” and called Aland “perfectly poised” for the mall with respect to its exclusive offerings.

Also coming to American Dream:

• American Dream to house world’s first candy department store
• American Dream is getting an H Mart — and it will have a bar inside
• American Dream reveals multi-faceted partnership with Coca-Cola
• Meadowlands Chamber moving to 7K square-foot space in Lyndhurst
• NJ Hall of Fame to take up residence at American Dream