Singular is launching generation four of its in-house developed Sports Betting Platform.
Product details, alongside a new product campaign, will be showcased at SIGMA later this month.
The fourth generation of Singular’s Sports Betting Platform is intended to drive new trends for player personalisation with a big focus on in-play betting. The solution gives operators full control over a player’s betting lifecycle while boosting the user experience with configurable player journeys and market-leading features for higher engagement.
Darko Gacov, VP of business development at Singular, said: “Singular is committed to maximising the growth of each client. We are dedicated to giving operators full flexibility to create their own brand. With that idea in mind, we have created a solution for tier one igaming companies with high scalability.”
Leveraging big data and machine learning, the new Sports Betting Platform automatically adapts to each player’s needs, creating an individual game experience, based on the player’s activities and interaction patterns with the platform.
The modular architecture of the solution gives operators the freedom to deliver custom offering with market-specific UX via open APIs. The solution also enables the seamless integration of any data provider. Clients can combine and switch between different odd feeds on any granularity and display it as one unified odds feed.
