Free Newsletter
FONTANA, Calif. — Nine ways to get a better night of sleep are better than one way, says the co-founder of online mattress maker and retailer Luxi.
Bedding veteran David Farley, who launched Luxi with his daughter, Shannon, last year, designed and built a mattress that is split down the middle, and whose foam and latex layers can be arranged in nine different configurations. Each sleeper can customize his or her soft, medium or firm mattress quickly and easily by unzipping the mattress and arranging the layers to meet his or her needs or preferences, he said.
“The premise that one mattress fits everyone is a false premise and an insult to the consumer’s intelligence,” he said. “We’re all different in weight, mass, shape and, possibly most importantly, our personal preferences. We’re all different, thankfully.”
Luxi features four layers comprised of memory foam, latex, Support Balancing Technology foam and base foam. The SBT foam layer reflects an evolution in mattress technology and increases overall customer satisfaction, according to David Farley.
Luxi is the only mattress that comes compressed in a box for home delivery and is split down the middle so either side of the mattress can be separately adjusted for comfort, the founders said.
David Farley, Luxi’s CEO, is a mattress industry veteran who began making mattresses for the healthcare field. His designs helped post-surgery patients, burn victims and others with serious physical problems get a better night of sleep.
His daughter, who came from the world of tech startups, brings her digital media savvy and focus on the consumer experience and engagement to the company. The company’s website — www. luxisleep.com — provides an engaging, review-rich shopping experience for mattress consumers, and it touts some of the highest customer testimonial scores of any mattress in the segment, the Farleys say.
They describe Luxi as a “next generation” bed-in-a-box mattress, featuring fabricated foam layers that provide for adjustability and customization. And they say features like micro coils, structural gel and infused exotic materials offer proven health benefits and give consumers a broader product selection that will lead to higher levels of satisfaction.
Theirs is not the simple mattress with layers of foam and latex stuffed in a zippered bag that is so common in the online bedding channel these days, the Farley say.
They contend that the limited number of mattresses offered by many online retailers leaves many clients unhappy with their purchase. Luxi’s pledge of sleep satisfaction includes an unusual 1,000-night trial period. Retails range from $799 in twin to $1,099 for a queen mattress.
The company has a “sleep experience team” that engages with its customers. “We have extended conversations with our customers, and that results in the in-depth product reviews that we are receiving,” said Shannon Farley, the company’s chief design officer. “And we are helping our customers personalize their sleep, thereby helping them to get better sleep.”
Luxi is off to a solid start in the U.S. and is also attracting attention around the world, according to the Farleys. Based on strong demand for Luxi mattresses from global markets, the company just opened distribution in South Korea and is now accepting online purchases in Australia as well.
The Farleys say that as a fully integrated online retailer and manufacturer (they own a factory in Fontana, Calif.), they’ve got the freedom to run the business based on what’s important to them.
“A mattress shouldn’t lock you into one way of sleeping, as a fixed purchase of an unchangeable product,” David Farley said. “It should grow and adapt with you, always with a perfect fit, to deliver long-term value for a changing life.”
Added Shannon Farley: “By offering a more positive, confident purchasing and service experience, we offer a more positive, confident sleep.”
