IHB was launched for branding and promotion of high quality, niche handloom products with zero defects and zero effect on the environment. 1714 registrations have been issued as on 31.10.2021. IHB products are largely sold by the private enterprises and reporting of sale figures by these handloom enterprises is voluntary in nature. Sales of Rs 1102.69 crore have been reported by these agencies as on 31.10.2021.
In order to promote e-marketing of handloom products including IHB products, 23 e-commerce entities have been engaged. Total sales of Rs. 134.35 crore have been reported by these e-commerce portals as on 31.10.2021. IHB registered holders are also facilitated for participation in domestic and international marketing expos/events for brand promotion, the minister informed the Rajya Sabha.
Read More News on
Download The Economic Times News App to get Daily Market Updates & Live Business News.
Read More News on
Download The Economic Times News App to get Daily Market Updates & Live Business News.