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Another day, another way to smell like Ariana Grande. Yes, seriously. The "Thank U, Next" singer took to her Instagram Stories on August 5 to unveil her latest perfume, and we've got to have it!
The new fragrance is named "R.E.M." after the popular track on Ariana's Sweetener album. The packaging features a cartoon graphic of Ariana in a quasi intergalactic look which seems to refer to her 2014 “Break Free” music video.
"In my dreams... I'm always the version of myself I was in break free tbh," Ariana wrote when announcing the fragrance. "I always wanted to spend more time as this character/in this world... so maybe that's just what I'll do. So much to look forward to." The fragrance is set to be released later this month on Ulta Beauty.
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But this isn't Ariana's first perfume drop. In fact, it's her sixth! Her most recent perfume drop, Cloud, played into the singer's ethereal aesthetic and was so popular that it went on to win Fragrance of the Year at the Fragrance Foundation Awards. Ariana's other perfumes include Moonlight, Ari by Ariana Grande, Sweet Like Candy, and Thank U, Next. They are all currently still available on Ulta Beauty.
Clearly, Ariana has a nose for good (and award-worthy) smells and we expect R.E.M to follow suit. While Ariana didn't share a specific launch date for the new product yet, we're sure she'll be sharing it on her Instagram stories soon — hopefully with a virtual performance of the song as well, just for old time's sake.
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