Union Ale: Western Force rugby club and Spinifex Brewing Company team up to launch low-carb, mid-strength beer

Western Force rugby union club and Spinifex Brewing Company have teamed up to launch Union Ale, a new ultra-low-carb, mid-strength beer raising funds for mental health charity Connected By.

The two Perth-based entities joined forces six months ago to create the 3.5 per cent brew, which will be officially unveiled at the Western Force’s fan day and pre-season match at UWA Sports Park on February 4 from 4pm.

Union Ale will be available for purchase from February 6 at First Choice and a range of independent liquor stores.

Described as “incredibly light, crisp and refreshing with a pleasant bitterness and notes of citrus”, the beer will also be on tap at the Brisbane Hotel during the 2023 Rugby Union season, which kicks off for the Force on February 25.

A percentage of profits from every can and keg sold will be donated to veterans and emergency workers’ mental health charity Connected By.

Spinifex Brewing chief Adam Barnard said the brewer was proud to release a beer with the Western Force.

“The mid-strength beer category continues to enjoy very rapid growth in Australia,” he said, pointing to the fact the lower alcohol category accounts for a quarter of the beer market.

Western Force business development manager Huw Lock said the organisation was “delighted” to introduce Union Ale to supporters while also supporting Connected By.

The beer, sold in cans featuring rugby players in a huddle, is being launched under the slogan of “Unity is Strength” when tackling mental illness.