Kate Moss Doppelgänger Dupes Paris Fashion Week Goers as She Hits Runway: See the Uncanny Resemblance

• French label Marine Serre made its guests do a double-take as they sent a Kate Moss look-alike down the runway.
• The doppelgänger Denise Ohnona, who goes by @iamnotkatemoss on Instagram, is Internet famous for impersonating the supermodel.
• Neither the fashion label nor Kate Moss have responded to Denise's appearance.

“Is that Kate Moss?” seemed to be the number one question in the air at the Marine Serre fashion show in Paris on Monday.

When videos of the label’s fall/winter 2024 presentation began circulating on social media, fans were left questioning if they were actually seeing the real Kate Moss on the runway. Turns out, they weren’t! 

French label Marine Serre shockingly hired Denise Ohnona, a Kate Moss doppelgänger who goes by the username @imnotkatemoss on Instagram, to walk its Paris Fashion Week show rather than Moss herself. 

On social media, clips show Denise casually strutting down the catwalk in a leather jacket and pants covered in Marine Serre’s crescent-moon motif. And with her heavy eyeliner, chiseled cheekbones, nude lips and effortless blonde waves, it’s no wonder fans were left doing a double take! 

Denise confirmed that she walked the show with a behind-the-scenes look at her fitting shared to her Instagram account, where she mainly posts videos of herself impersonating Kate Moss (and let’s just say her re-enactments are scarily accurate). 

She also reshared a series of Instagram posts, like the one uploaded by @stylenotcom, which wrote in all caps: “Guys, that was not [the] real Kate Moss at Marine Serre show.” 

Marine Serre and Moss have yet to comment on Denise’s appearance. 

Never miss a story — sign up for PEOPLE's free daily newsletter to stay up-to-date on the best of what PEOPLE has to offer, from celebrity news to compelling human interest stories.

While her look-alike was busy practicing for her runway gig, elsewhere at Paris Fashion Week Moss was busy attending the Saint Laurent show with her 21-year-old daughter, Lila. The duo arrived separately but appeared to be on the same page style-wise with their matching all-black looks. 

Despite the apparent no-bra dress code happening (Olivia Wilde, Zoë Kravitz, Elsa Hosk and Georgia May Jagger ditched their pasties in favor of nipple-showing looks), the Cosmos founder bundled up in a fur coat.