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(PHOTOS) New scoreboard for American Family Field

By: Ethan Duran//March 28, 2024//

Photo courtesy of the Milwaukee Brewers

(PHOTOS) New scoreboard for American Family Field

By: Ethan Duran//March 28, 2024//

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American Family Field will have one of the largest scoreboards in baseball after the Milwaukee Brewers this week unveiled new center and right field displays.

The biggest scoreboard is more than 12,000 square feet and is twice the size of the previous board. The previous board was installed in 2011.

The right field board is nearly 3,000 square feet and both signs are 8mm LED digital displays.

Rick Schlesinger, president of the Brewers, called the new displays a “gamechanger” when the installation was first announced.

The Brewers partnered with signage firm ANC, which has worked with baseball teams across the U.S. The company also installed a new control room and new signage around the base lines, home plate and the dugout lip.

The LED home plate will provide high resolution-digital media and a flexible system for the Brewers and advertising partners, officials said. It’s expected to be the new standard.

The ANC Advertising Division will use the home plate inventory made available by the team for the next five years.

“This comprehensive project illustrates the shift within the industry from a manufacturer-based approach to a strategy of selecting a single source project integrator as ANC who can bring to the table a variety of products and services and customize and job with proven solutions for the client’s specific needs,” said Jerry Cifarelli Jr., CEO of ANC, in a statement.

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