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Boston – Viewers of last night’s Oscars telecast got a first look at Wayfair’s new brand campaign, “Welcome to the Wayborhood.”
The 360-degree marketing blitz kicks off as the e-commerce home furnishings specialist prepares to open first-ever, large-format Wayfair store opening this spring in Wilmette, Ill.
As part of the new campaign, company is introducing a refreshed logo, a new take on its iconic jingle and new celebrity partners.
The Wayborhood” will feature a suite of talent joining Wayfair’s long-time brand ambassador, Kelly Clarkson, including:
- Actress and comedian, Lisa Ann Walter
- Television personality, Lisa Vanderpump
- Emmy Nominated actor and singer, Tituss Burgess
- Former Olympian gymnast and gold medalist, Shawn Johnson
- Imagen Award winning actress, Stephanie Beatriz
- Fitness and social media influencer, Thoren Bradley
On the social media front, Wayfair is teaming with Pinterest to launch its first-ever “Pinterest Creator Tour.” Kicking off on March 18, the tour will celebrate the unique ways people live in their homes.
Wayfair is also giving away a total of $250,000 to encourage consumers to create spaces that reflect their personal style. To enter, fans can visit Wayfair’s Instagram, @wayfair, comment #WayborhoodWelcome, and tag a friend to invite to be a “Waybor,” for a chance to win $500 each. The promotion went live on March 10 and will remain open until 2:59 a.m. on Saturday, March 16.
“At Wayfair, we’ve always focused on delivering our customers the best possible shopping experience for the home, and we know that no two homes are quite the same. ‘The Wayborhood’ inspires consumers to confidently bring their own unique expression of home to life – no matter their style, space or budget,” said Paul Toms, CMO, Wayfair.
