Holography market set to grow in 2020

Rising global demand for ID and packaging security and authentication devices will strengthen the market for holography in 2020, according to the sector’s international trade body.

The International Hologram Manufacturers Association (IHMA) sees continued integration of holograms alongside other authentication and track and trace technologies driving growth in the next 12 months.

One key market will be in Asia, with India and China likely to crack down more on counterfeiting.

Paul Dunn, chairman of IHMA, said: “Innovative features in traditional paper substrates are pushing the boundaries of what the technology can achieve, reflecting that there is plenty of mileage in holography.

“We have seen new applications for holographic features on ID documents coming through in the last 12 months. For example, products that incorporate new ‘opto-digital’ functionalities. So, holograms for ID, where innovations linked to digital applications, packaging and tax stamps, are all tipped for continued growth.”