The reputation of Too Faced's Better Than Sex Mascara most definitely precedes it. Imagine being the cosmetic product that dares to claim that it gives you lashes that are better than sex itself (or if the mascara the thing that's better than sex?). It's not just an apples-and-oranges situation, this metaphor reaches into alternate dimensions. It's a stretch, is what I mean. It's made to titillate and tantalize even the most skeptical of makeup enthusiasts. Of all the saucily named mascaras out there, however, this one really goes there — pioneering the whole sex-themed mascara thing in the first place.
But the real question is: Does it live up to its name? Honestly, does that even matter? With a name like Better Than Sex you know that it's going to get a lot of people hyped up and talking, stoking curiosity, and subsequently trying it. So, in a roundabout way, the desire and aura of sexy mystery could very well be better than sex itself — it's like the burlesque of mascaras. Touché, Too Faced.