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HOUSTON — Tulo, a bed-in-a-box brand launched in October 2017 by Steinhoff International, the parent company of Mattress Firm, is taking its first steps into the bedding accessories market with the release of pillows.
The three pillow styles, which correspond with and share Tulo’s three mattress style names — soft, medium and firm — were designed to support three kinds of sleepers.
“At Tulo, we recognize that pillows make up 25% of your sleep space, so having a pillow suited to your sleep style can significantly improve your quality of rest,” said Sunni Goodman, senior vice president of communications at Mattress Firm and Tulo’s brand ambassador. “That’s why Tulo is offering pillows in three comfort levels — soft, medium and firm. So whether you’re a back, side or stomach sleeper, you can identify the best pillow to fit your sleep needs.”
Each Tulo pillow features high-density, titanium-infused foam and what Tulo calls “AquaCool” material that helps maintain an ideal temperature, the company said.
Tulo pillows start at $89 and are available for purchase online now. To promote the line, Tulo is offering two “Pillow Talk” sales, which include a buy-one-get-one-free offer and a free pillow offer with the purchase of any size mattress, from now until July 7. The full collection of pillows will be available nationwide in Mattress Firm stores beginning June 22.
