Manama, 24 December 2015

The Organizing Committee of 'Shop Bahrain' announced today that preparations are well underway for the launch of the second edition of the Bahrain Shopping Festival.

The festival will be launched today (Editor's Note: Thursday 24th December 2015) in a glittery ceremony held in the heart of Seef Mall. Singer, Asma Lmnawar, will grace the stage tonight at 7.30pm dazzling scores of fans.

Shop Bahrain will mirror the Kingdom's position as a welcoming, accessible, family destination with an incredibly diverse range of retail experiences from luxury malls to traditional souks to luxury boutiques coupled with unbeatable bargains and promotions. The 30-day festival will be held between the 24th of December 2015 and 23rd of January 2016.

A Gulf-wide roadshow was also launched this year spanning the Kingdom of Saudi Arabia, Kuwait and Doha in order to promote the festival along with dedicated travel packages available on the festival's website.

Shop Bahrain's calendar of activities boasts the return of Al Riwaq's 'The Nest', showcasing local and regional talent and entrepreneurs under one roof during the weekend event. The event aims to promote the latest creations from clothes, jewelry, ceramics, furniture and much more. On the sidelines of the event, a number of workshop for children, film screenings and music acts are held. The event will be held on the weekends until the 9th of January 2016.

In addition, the 'Taste Tour' will be held in the center of it all - Adliya. The activity is held daily until 9th of January allowing the public to sample the best dishes from 13 restaurants in Block 338. Participants who complete the 'Taste Tour' will be able to take part in a raffle draw for a Gulf Air business class ticket to any destination.

Shop Bahrain will also feature the largest outdoor ice skating rink held outside Al A'ali Shopping Complex, the 'VIVA Shop & Skate' will be open throughout the week and will also feature a market during the weekends, creating a unique experience for the public.

Next on the calendar of events is 'The Family Fair', an exciting carnival held during the New Year's Eve Weekend at Prince Khalifa bin Salman Park in Hidd featuring a concert by Bahraini singer, Hind, along with fireworks, games and food stalls.

A number of in-mall activities will also be held across participating shopping malls including children cinema, art workshops, reverse bungee jumps, rock climbing and much more.

Mega raffle draw and instant scratch and win cards will also offer visitors and residents the opportunity to win big and amazing prizes with more than 20,000 prizes such as airline tickets and cars.

Shoppers and visitors can find out the latest information about Shop Bahrain through the festival's website www.shopbahrain.com or by following any of its social media channels on Facebook, Twitter, Instagram and YouTube @shopbahrain.

-Ends-

About Shop Bahrain
Shop Bahrain is the Second Edition of the Bahrain Shopping Festival, an initiative developed by Tamkeen to strengthen the partnership between the public and private sectors in order to stimulate the retail and tourism industry in the Kingdom. The festival, featuring a number of events and activities, aims to attract shoppers from the Kingdom and neighboring countries - offering them a unique shopping experience focusing on family festivities. The inaugural edition of the festival launched last year under the name of "Bahrain Noor El Ain" to energize the retail and tourism sector in the Kingdom.

For press inquiries, please contact:
Shaikha Seyadi
Senior Media Relations Executive
TRACCS Bahrain
Tel:  +973 17 592008            
Email: shaikha.seyadi@traccs.net

© Press Release 2015