Carol Stoudt Prepares for Retirement; Brewery to Cease Operations

Discussion in 'Beer News' started by jmdrpi, Feb 3, 2020.

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  1. jmdrpi

    jmdrpi Grand High Pooh-Bah (8,245) Dec 11, 2008 Pennsylvania
    Pooh-Bah Society

    From: https://stoudts.com/brewery/

    Adamstown, PA. February 3, 2020 — As the first female brewmaster since prohibition, Carol Stoudt helped to pioneer the Craft Brewing movement in the late eighties and early nineties by personally providing support and encouragement to fledgling breweries. Stoudt’s Microfests provided fruitful networking opportunities for brewers and members of the burgeoning craft beer industry.

    As Carol prepares for retirement, she has made the difficult decision to close the brewery that helped to inspire a generation of craft beer drinkers. “I did my part. Now it is up to the new generation to continue the tradition of innovation that defines craft beer.”

    In 1987, with her husband Ed’s support, Carol added a 30 barrel brewhouse to an already thriving business which included a 70,000 square foot Antiques Mall, Restaurant & Pub, and Indoor/Outdoor Bier Garden. An on-premise bakery and cheesemaking facility would follow.

    Under Carol’s leadership, Stoudts Brewing became synonymous with quality and is one of the most awarded Craft Breweries in the industry. Carol’s legacy is built on authentic German beers brewed in the time-tested Reinheitsgebot tradition.

    “This was a difficult decision to make,” says Carol, “but we’re not moving enough volume to justify the expense of keeping the brewery open. However, we’re not closing the doors to any business opportunities that could help the Stoudts brand live on.”

    Production will scale down immediately and brewery operations will cease by early Spring in order to prepare the Brewery for sale.

    Operations will continue as normal for all other divisions of the Stoudts enterprise. The Restaurant & Pub is adding a trivia night and Sunday brunch menus, the Bier Garden will continue to host weddings and events, and the Bakery and Antiques Mall continue to support the local community.

    When asked about the future of Stoudts, Carol says “Stoudts is more than a brand or a location. We’ll just have to see what the future surprises us with.”

    ###

    I wonder if there is much of a market for someone to buy/invest, as Stoudts are one of the industry veterans that seemed to fail to make any adaptation to the changes in the craft beer market over the last 10 years or so. Besides the actual brewery, not sure how much market value the brand has left.

    I may have to go out and buy a pack of Fat Dog or Double IPA before it disappears forever.

    **Edit - I see on their website that they apparently at some point did add a "Queen of Hops" seasonal line of modern IPAs, but I can't say I ever saw these on any store shelves.
     
  2. dennis3951

    dennis3951 Initiate (0) Mar 6, 2008 New Jersey

    Sad news indeed.
     
  3. PABrewReview

    PABrewReview Initiate (0) Apr 30, 2019 Pennsylvania

    It's an awful thing to have to say, considering Stoudt's incredible contribution to the craft brewing scene, but there probably is not much value to the brand moving forward. Very sad to see this.
     
  4. jmdrpi

    jmdrpi Grand High Pooh-Bah (8,245) Dec 11, 2008 Pennsylvania
    Pooh-Bah Society

    Yeah, I realized instead of me using the word "veteran", the term "pioneer" would have been more fitting for our region. 1987 is well before Victory, Yards, Sly Fox, Troegs, Lancaster, Weyerbacher, etc. all opened in the mid-90s.

    Here's a nice article on Carol Stoudt and the history of the brewery from the 30th Anniversary in 2017.
    https://lancasteronline.com/feature...cle_63244370-e66d-11e7-9494-8b9d69aff271.html
     
  5. JackHorzempa

    JackHorzempa Grand Pooh-Bah (3,181) Dec 15, 2005 Pennsylvania
    Pooh-Bah Society

    IMO Carol pretty much summed up the issue right here:

    “This was a difficult decision to make,” says Carol, “but we’re not moving enough volume to justify the expense of keeping the brewery open. However, we’re not closing the doors to any business opportunities that could help the Stoudts brand live on."

    Some person may advocate they were just too late here - should have produced Juicy/Hazy IPAs five years ago.

    Cheers!

    @rotsaruch
     
  6. RKP1967

    RKP1967 Savant (1,126) Sep 26, 2010 Virginia

    Does this mean the black ipa or Porter will make a comeback?
     
  7. EastHarris

    EastHarris Devotee (347) Jan 9, 2012 Pennsylvania

    A huge loss. This is what happens when you don’t buy “shelfies”.

    I expect the trend to continue.
     
  8. DIM

    DIM Grand Pooh-Bah (4,134) Sep 28, 2006 Pennsylvania
    Pooh-Bah Society Trader

    I guess I'm not surprised and I believe we will see more breweries closing. I suppose I am part of the problem, if there is one, always looking for something new. Like it or not though, that is the market today and breweries need to adapt. The last beer I bought from them was a four pack of old abominable a few months ago. First Stouts purchase in years and it wasn't that good. Frankly there is too much good beer available to feel this loss in any meaningful way.

    Carol was undeniably a pioneer for women and for better beer, I'll toast to her tonight.
     
  9. HouseofWortship

    HouseofWortship Pooh-Bah (2,629) May 3, 2016 Illinois
    Pooh-Bah Society Trader

    That was an interesting read. Thank you for sharing.

    I can only wonder if things had turned out different had the Stoudt family sought out and partnered with the Pasdtry family...:wink:
     
  10. Tucquan

    Tucquan Grand Pooh-Bah (3,092) Oct 11, 2007 Pennsylvania
    Pooh-Bah Society Trader

    I first started dinking their beer in the late 1980s. It was local, fresh and delicious. Aside from Sierra Nevada SNPA, this was my first introduction to American Craft Beer. Sorry to see them closing.
     
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  11. Giantspace

    Giantspace Pooh-Bah (2,879) Dec 22, 2011 Pennsylvania
    Pooh-Bah Society

    Sad to hear

    Carol helped turn me on to craft at a beer fest way back in the day.

    Looking at their web site its pretty void of any style that people are looking for.

    Back in the day I bought plenty of those 750 bottles of fat dog, did it have a different name back then?

    The APA was a staple as well.

    The last thing I bought was four play IPA a few years back. I liked it but its not memorable.

    I always enjoyed flea marketing and stopping by for a beer.

    Maybe they will keep a small footprint to brew for the restaurant.

    If I remember correct Carol walked away once before and the beer really suffered till she came back.

    Anyone remember those awesome festivals they had with all the breweries you never heard of before, the wurst and bread. They were always a blast and the after parties with the brewers at the hotel were great.

    I had a keg of Stoudts weizen at my wedding.

    cheers Carol and Ed

    Enjoy
     
    #11 Giantspace, Feb 3, 2020
    Last edited: Feb 3, 2020
  12. Todd

    Todd Founder (13,254) Aug 23, 1996 Finland
    Staff Super Mod Pooh-Bah Society Trader

    We interviewed Carol for BA mag back in 2008. Here were her 9 Steps to Beerdom:
    1. Throw your heart—and your back—into it
    2. Go your separate way
    3. Keep good company
    4. Seek out new markets
    5. Wal-Mart it ain’t
    6. Don’t fight a rolling stone
    7. Take your time, make it right
    8. Enjoy the contradictions
    9. Evolve
    https://www.beeradvocate.com/articles/2128/carol-stoudt-of-stoudts-brewing-company/

    Stoudts ceasing production is an immeasurable loss for beer and its community.
     
  13. FatBoyGotSwagger

    FatBoyGotSwagger Grand Pooh-Bah (3,740) Apr 4, 2009 Pennsylvania
    Pooh-Bah Society

    Out of all the breweries we lost in the last decade this stings the most personally for me.

    I would have supported them if I could in the last few years but it's been years since I've seen Stoudts Gold, Smooth Hoperator, or even fat dog on the shelf.

    Damn shame. But hey at least we have a bunch of local breweries putting out the same beer under different labels with slightly tweaked recipes... /sarcasm
     
    #13 FatBoyGotSwagger, Feb 3, 2020
    Last edited: Feb 3, 2020
  14. Giantspace

    Giantspace Pooh-Bah (2,879) Dec 22, 2011 Pennsylvania
    Pooh-Bah Society

    Feels like #9 did not happen

    Enjoy
     
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  15. guinness77

    guinness77 Grand Pooh-Bah (3,480) Jan 6, 2014 New York
    Pooh-Bah Society

    Pretty sad to see this. I haven’t really seen their beer in my parts in a few years but the imperial Oatmeal stout was a favorite of mine back in the day and their pilsner was a must buy when I saw it. As someone said in the thread earlier, this is probably gonna become a more common thing to happen to breweries like Stoudt’s. Hopefully someone steps to the plate and can help them out.
     
  16. thebeers

    thebeers Grand Pooh-Bah (5,393) Sep 10, 2014 Pennsylvania
    Pooh-Bah Society Trader

    2020? It was an incredible run. But this is definitely a passing to be mourned.
     
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  17. jesskidden

    jesskidden Grand Pooh-Bah (3,071) Aug 10, 2005 New Jersey
    Pooh-Bah Society Trader

    Was gonna pull out some reference sources but BREWBOUND's article saves me the trouble:
    Damn. That's tiny for a +30 year old brewery.

    So, after that,I had to pull out some more sources.
    1990 = 3,000 bbl.
    1995 = 13,600 bbl.*
    2007 = 8,000 bbl.

    * In-house 5.8k + 7.8K contract-brewed at The Lion.
    # 43 in the AoB's Top Craft Breweries List

    I don't know what this world's comin' to... (never did, I suppose).

    :astonished:Damn, man, now I feel bad... I've been going to that place (flea mkt and restaurant) since before they added the brewery.
     
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  18. Auror

    Auror Pooh-Bah (1,641) Jan 1, 2010 Massachusetts
    Pooh-Bah

    The goodwill of the brand name is still worth something. Someone could buy the name/recipes and contract it at better economics of scale or with better/different distribution. Like Long Trail did (via Otter Creek) in 2011 with The Shed in Vermont.
     
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  19. keithmurray

    keithmurray Pooh-Bah (2,943) Oct 7, 2009 Connecticut
    Pooh-Bah Society

    Dammitt, RIP. Really loved Stoudts Gold.
     
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  20. jkrich

    jkrich Pooh-Bah (1,854) Nov 1, 2001 Florida
    Pooh-Bah Society

    I am really sorry to hear about Stoudt's closing. It is unfortunate that since I have been living in Florida for the last few years, I have not had the pleasure of enjoying her beers. I have fond memories of buying a case of 26 oz. bottles of her Gold and Pilsner at her brewery while on a road trip from New England down to Louisville, KY in the late 1990s. I certainly hope she enjoys her retirement; all of us will certainly miss her beers.
     
    PABrewReview likes this.
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