CORNUCOPIA, Wis. -- A Wisconsin-based farm policy group has asked the U.S. Agriculture Department to investigate whether giant retailer Target Corp. misled consumers by claiming some soy milk it sells is organic.
The Cornucopia Institute's complaint filed Tuesday says Target advertised Silk soy milk in newspapers with the term "organic" pictured on the carton's label when in fact the manufacturer, Dean Foods, has shifted products away from organics.
Jana O'Leary, a spokeswoman for Minneapolis-based Target, says the company is researching the complaint.
Cornucopia's farm policy analyst Mark Kastel says Target's actions amount to creating an "organic light" product in the marketplace by blurring the line between natural products and food that is properly certified organic under tight federal standards.
