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Business & Tech

Bella Paradise Brings Resort Wear To Montrose

Paradise Ranch Designs, a California swim & resort wear company, opens their flagship store "Bella Paradise" in the Montrose Shopping Park.

Inside the new Bella Paradise in Montrose
Inside the new Bella Paradise in Montrose (Mary Dawson @ Cal West Media)

Are you dreaming of an escape? An escape to Paradise perhaps? Well a touch of tropical delight has arrived smack in the middle of the Montrose Shopping Park. The successful resort and swimwear online and wholesale company, PARADISE RANCH DESIGNS, felt it was time to open it's first bricks and mortar boutique. They happened upon the former REVELATION TOPS space and it was the perfect setting for their resort theme. Revelation Tops moved out the end of February and before you could catch your breath the new lease was signed the beginning of March. Like a revolving door, the transformation began immediately with workers arriving to give a fresh coat of paint and new merchandise at the ready. A short two weeks later, just when they were ready to open for business, BOOM! The coronavirus stay at home alert was issued and all non-essential businesses were ordered to close immediately. DANG!

Like most of the other retail boutiques in Montrose, BELLA PARADISE is "open" for online orders and curbside pickup. May the order be lifted soon and the real shopping begin! Meanwhile once you do get to walk through their doors you will feel like you are on vacation, right here in Montrose. The fitting rooms have been transformed to look like a tiki hut. You can almost feel the ocean breeze!

PARADISE RANCH DESIGNS is the vision of former swimwear model turned designer KRISTYN GODDARD. As per Kris, "I started designing for the classic reason - I personally couldn’t find swimwear I liked. Why, I thought, aren’t there more swimsuits that are less revealing yet sexy? Flattering but not so bare? I began re-imaging designs with the perfect combination of style and fit with extra pieces to layer, then brought them to my master pattern maker and together we’ve made magic."

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One of the best selling items in the collection are WOMEN'S LONG BOARD SHORTS. They are available in solids and patterns and can be worn in and out of the water. They perfectly illustrate the company motto "FROM BEACH TO STREET".

Assistant Designer PENNY WHISLER is happy to share another top selling category, COVER-UPS. These are so versatile because they can be worn over swimsuits and with pants and leggings to create an outfit. Lots of fashion detail included.

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And of course there's the SWIMWEAR! Done in various themes, size XS-XL, and the most unique styling you won't find elsewhere. BELLA PARADISE is located at 2321 1/2 Honolulu Ave. Check out their website https://bellaparadise.com/ Montrose is in for a treat!

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