June 3 - 6, 2024
Commentary
Walmart, Consumer Brands Add In-Aisle Augmented Reality
- by Chuck Martin , Staff Writer, December 7, 2018
Augmented reality is welcoming Walmart shoppers.
A Christmas Sleigh Ride AR activation is being featured in nine brand-sponsored aisles throughout 1,000 Walmart locations for the next four weeks.
A custom code using the Walmart AR Sleigh Ride app unlocks AR content from Clorox, Welch’s, Kellogg’s, PepsiCo, Nickelodeon, M&M’s, Blue Bunny …
Chuck Martin is Editor of the AI & IoT Daily at MediaPost and writes the daily Connected Thinking column. He is a NY Times Business bestselling author and his latest book is “Digital Transformation 3.0” (The New Business-to-Consumer Connections of The Internet of Things.) He is CEO of Net Future Institute and a frequent keynote speaker internationally. Follow him on Twitter @chuckmartin and contact him at Chuck@MediaPost.com.
