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ATLANTA — Pure LatexBliss, a producer of latex mattresses and sleep accessories, has named 20-year industry veteran Todd Freer to lead its Midwest sales region.
Before joining Pure LatexBliss, Freer was senior strategic account manager for Simmons, where he was responsible for the planning for major accounts. He also implemented a sales training curriculum and developed comprehensive marketing plans in several areas. He worked at Simmons for 13 years, and previously was a store manager for former Richmond, Va.-based retailer Heilig-Meyers.
"As we continue our meteoric growth, we look to experienced sales leaders like Todd to be latex brand ambassadors and develop our business," said Kurt Ling, president of Pure LatexBliss. "His industry knowledge, business relationships in the Midwest and sales acumen make him a great addition to our team."
